Ex-DDB CEO to lead MullenLowe China | Vietnam top brands report | MEC MDs to lead 'NewCo'

Plus: 8 points about future media in Japan, 8 brand-safety tips, and 9 Chinese slang terms

View in web browser   Monday, 03 July, 2017 Ex-DDB CEO to lead 'hyperbundled' MullenLowe in China Jenny Chan 陳詠欣 A restructure of operations integrates creative with MullenLowe Profero's digital function.   The hottest brands in Vietnam See which brands made our exclusive, just-released top 100 brand ranking for Vietnam, plus demographic infographics and expert insights.   MEC leaders taking charge of 'NewCo' in SEA Faaez Samadi, Robert Sawatzky MEC chiefs in Thailand, Philippines, Malaysia and Vietnam to lead newly merged agency with Maxus in their markets.     J&J: Agencies still the better option over in-house capability Faaez Samadi The brand's global CMO said while taking work in-house is a regular and significant conversation, employing agencies is still very much her preferred option.   Thanks, Gwyneth Paltrow, for yet another reminder of how not to handle a PR crisis Babar Khan Javed Step 1: Don't dig in and deny, especially when you're up against a NASA scientist.   Modern marketing and seniors: madness or made for each other? Frederick Tong An age-related digital divide may be nothing more than a myth. If you're not reaching out to senior consumers via digital means, you need to reconsider.   Editor's Picks 8 things to know about the future of media in Japan David Blecken Key findings from PwC's global entertainment and media outlook 2017 to 2021.   8 tips for better brand safety Regan Baillie When all stakeholders fully understand the context of risk for the brand and all solutions available, strengthening safety measures becomes a more effective process, says IAB Singapore's Regan Baillie.   9 slang terms that explain Chinese consumer culture Rachel Zheng You know about leftover women and single's day, but what about 'zhong cao machine' and 'hand chopper'?   Move and win roundup: Ogilvy, Havas Media, Dentsu, Resn, more Staff Reporters A weekly collection of notable people moves and account news.   Events The Trade Desk Programmatic Breakfast Briefing Jul 13, 2017 The China Club   Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.