PR360 coverage | Keith Smith's retirement | BrandZ Top 100

View in web browser   Tuesday, 06 June, 2017 Keith Smith announces retirement: exclusive in-depth interview Atifa Silk On the day he announces his retirement, the longtime Asia adman looks back on his career and discusses the future of the industry in this exclusive interview with Atifa Silk.   PR360 kicks off activism and trust debate Olivia Parker More than 200 delegates participated in Campaign Asia-Pacific's PR conference, which explored the overall theme of brand activism and purpose.   Chinese brands dominate APAC entrants in BrandZ global Top 100 Soon Chen Kang 江欣珍 A total of 13 Chinese brands are in the Top 100 list with Tencent leading the way.     Forrester: Display ad spend healthy for next 5 years thanks to mobile Olivia Parker New report highlights key trends around mobile and PC spending in the Asia Pacific region.   Editor's Picks Why is my chatbot not chatting? Yeong Yee Demystifying the chatbot hype.   OMD retains Wyeth Nutrition in Hong Kong Matthew Miller Pitch win extends eight-year partnership.   Behind Diesel's surprising success in Japan David Blecken Localisation, unusual media placements and a certain amount of controversy are factors that have helped the brand establish its place in one of the world's most advanced fashion markets.   Promoted The truth about doctors: global study reveals impact of rapid technology changes on medical industry Staff Writer McCann Health study finds 50 percent of doctors across Asia-Pacific consider empathy their greatest resource and a key factor in future-proofing their role in society   Events DigitalMediaWorks Jun 8, 2017 Shanghai   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre   Campaign Jobs   Prospect: Account Director/SAM - Consumer Hong Kong

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