Now that Instagram Ad Campaigns are live in MailChimp, we wanted to share some best practices that will help you build eye-catching Instagram ads to grow your brand and sell more stuff.
Instagram and Facebook each offer a unique opportunity to reach a new audience and showcase your products, but they both have different strengths you'll want to think about when creating your ad campaigns. Instagram is designed to keep people inside the app, so it's the perfect platform to use your best product photography for brand awareness campaigns that complement the conversion-based ads you run through Facebook.
When you build Instagram ads in MailChimp, you can use your list to find similar people to your existing customers. We'll walk you through how you can select a pre-built segment or create one of your own to target the right audience. Plus, using your list to target similar people can more than double an ad's ROI.
Read on to learn how to make the best Instagram ads in MailChimp. | |
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