Getting your Facebook and Instagram ad strategy exactly right can take some trial and error. Just ask Feminist Apparel, who ran 3 different ad campaigns in MailChimp to find which audience, product image, and ad copy would generate the most sales.
Instead of using their full list, they targeted people similar to their best and most-engaged customers—customers who spent more than $100 and opened any of their last 20 campaigns. This $35 ad netted $113.82 in sales—a 225% ROI—and snagged 2 first-time buyers during its 5-day run. And now that you can use pre-built segments to target a similar audience with your list, finding new customers and subscribers is even easier.
Read the blog post for more lessons Feminist Apparel learned about defining their Facebook ad strategy. | |
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