Imperatives for CPG brands | H+K Strategies wins Crocs | Adidas' football education

Plus: Printers are so romantic, Women to Watch deadline nears, the lowdown on second-party data

View in web browser   Tuesday, 27 June, 2017 CPG brands need to get e-commerce right quickly: R3 Robert Sawatzky Global brands face online headwinds. White paper lays out strategy suggestions for CMOs.   H+K Strategies wins Crocs in China and Korea Faaez Samadi Communications agency will provide PR strategy for footwear brand.   Adidas and the great Chinese football dream Soon Chen Kang 江欣珍 Manchester United's Paul Pogba visited the Great Wall and Guangzhou recently, as one part of a broad, three-year partnership between Adidas and the Chinese education ministry to build grassroots support for football.     A photo printer, of all things, brings a young couple together Ad Nut Facebook video for HP Sprocket Photo Printer features original song by local artists Benjamin Kheng and Narelle Kheng of The Sam Willows.   Premium New ball game: Can consultancies simply buy creativity? Clarissa Sebag-Montefiore Accountancy and consultancy firms are snapping up creative and design agencies in an aggressive move to eat adland's lunch. But can they bridge the cultural divide?   Five minutes with: Jennifer Santos, CMO at Publicis One Philippines Olivia Parker As 2017 Women to Watch nominations roll in, we catch up with 2016 nominee Jennifer Santos for the lowdown on working with millennials, gender equality and her personal values.   The lowdown on second-party data Alex Sibois Lotame's Alex Sibois explains what it is, how you can gain access, and why you need it.   Editor's Picks Philippines report: Top 100 brands and consumer insights Our Asia's Top 1000 Brands report on the Philippines debuts, with infographics, insider insights, and this year's ranking of the country's favourite 100 brands.   PR reaction mechanism essential for cyberattack victims Babar Khan Javed Reaction time is a factor and remaining silent is not an option, according to an expert at Ernst & Young.   Cadbury picks VCCP as lead global agency Ogilvy & Mather picked up the Australia and New Zealand markets from Saatchi & Saatchi, and retained the Cadbury account in Canada, the Middle East and Asia.   No one is feeling comfortable in media agencies: MEC and Maxus chiefs Video: MEC's Tim Castree and Maxus' Lindsay Pattison say every company needs to think about transforming itself.   Promoted How to know your audience in the real world Staff Writer Traditional ways of identifying an ideal audience won't give you an edge today. Movement data does   Events The Trade Desk Programmatic Breakfast Briefing Jul 13, 2017 The China Club   Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Campaign Jobs   Williams Lea Tag: Social Media Specialist Wan Chai, Hong Kong

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