Another 'NewCo' leader | Move and win roundup | Mobile World Congress report

Plus, a provocative 'Take over America' campaign, thoughts on Amazon's eating habits

View in web browser   Friday, 30 June, 2017 MEC & Maxus announce 'NewCo' Malaysia head Faaez Samadi Michelle Achuthan to take on leadership role of newly merged company.   Move and win roundup: Ogilvy, Havas Media, Dentsu, Resn, more Staff Reporters A weekly collection of notable people moves and account news.   Agencies aim to provoke with altered US currency Jenny Chan 陳詠欣 With dead emperors covering dead presidents, Shenzhen agencies seek clients who are ready to 'Take over America', and make a statement about their city's creative community.     Mobile World Congress Shanghai: Quick takeaways for marketers Soon Chen Kang 江欣珍 The next cashless market, what's driving sales for Kellogg, WeChat remains unchallenged.   When Amazon eats, other starve Ken Mandel Ken Mandel of Publicis Media analyses Amazon's latest moves, and what they mean for marketers and agencies.   An ice cream brand designs a bench to spread happiness David Blecken Lotte wants Japanese people to look up from their smartphones, and maybe even buy one of its ice creams.   Transparency issues about maturity, not corruption: AdParlor Faaez Samadi As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor's APAC CEO.   Editor's Picks Women to Watch 2017 deadline extended Olivia Parker The deadline for nominations for our annual list of Asia-Pacific's brightest and most promising female talent has been extended to next Friday, 7 July.   What successful agency-marketer partnerships look like Richard Bleasdale Entries are open for the 4th annual Agency | Marketer Partnership Awards to be held in Singapore on August 16, 2017   Smoothing the journey Shyam Balasubramanian Shyam Balasubramanian, regional marketing director at Castrol, explains how the brand is driving to do more than demonstrate technical leadership.   Malaysia report: Top 100 brands and consumer insights New: Our 'Asia's Top 1000 Brands' report on Malaysia, with infographics, insider insights, and this year's ranking of the country's favourite 100 brands.   SEA e-retailers spoken about, not to, on social media Faaez Samadi Vast majority of people taking part in social-media conversations about e-retailers in three leading Southeast Asian markets do not interact with the brands themselves, according to Digimind's latest report.   Yo, Yau! Carlsberg aims to tap HK craft-beer cravings Jenny Chan 陳詠欣 Carlsberg partnered with Brooklyn Brewery to create HK YAU, a craft beer brand brewed in and exclusive to Hong Kong.   Events The Trade Desk Programmatic Breakfast Briefing Jul 13, 2017 The China Club   Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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