MEC-Maxus merger: Mark Patterson on APAC impact | Moves and wins of the week

Plus, Advertising Week wrapup, NYT's branded-content studio, and the search for intelligent content

View in web browser   Friday, 02 June, 2017 Maxus will live on in India: Mark Patterson Robert Sawatzky The rest of MEC's and Maxus' Asian operations will merge, with layoffs expected, according to GroupM's APAC head.   Analysts: Merger reflects Sorrell's desire for simplicity Emily Tan, Gurjit Degun Sorrell had told analysts recently that WPP is too complex.   Group M unable to rule out redundancies from Maxus-MEC merger Omar Oakes Group anticipates "significant" savings from property and back office functions.     Ideas that stuck at Advertising Week Asia 2017 (Part Three) David Blecken Four highlights from the Tokyo event's third and final day.   The New York Times opens branded content agency in Asia Olivia Parker The new 'T Brand Studio' in Hong Kong hopes to stand out by making ad campaigns with an editorial heart.   Move and win roundup: BBDO, Amobee, Mindshare, Havas, more Staff Reporters A weekly collection of notable people moves and account news.   Sadoun warns of Publicis Groupe's cultural challenge on first day as CEO Omar Oakes Group must break all habits and bond as a team at every level.   Editor's Picks The search for intelligent content Darcy Mitchell Creating useful and effective content requires a very specific set of skills, writes Darcy Mitchell of iProspect Singapore.   Clinic chain uses furry-friend stories to build brand Soon Chen Kang 江欣珍, Rick Boost Continuing our Campaign on Campaigns video series, we visit a Doctors Beck and Stone veterinarian clinic in Hong Kong to discuss the brand's recently launched 'My pet story' series.   AOL brings header bidding to mobile with Smart Yield Emily Tan AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.   Events PR360Asia Jun 6, 2017 Hong Kong   PR Awards Asia 2017 Jun 6, 2017 JW Marriott   Campaign Jobs   Prospect: Account Director/SAM - Consumer Hong Kong

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