Why American Tourister hums an Indian tune | Warc Innovation Award: DDB Mudra, PHD earn shortlists | Ceat bobble-heads | Agencies better for gender equality than brands

View in web browser     Wednesday, 22 March, 2017 Today's Bulletin is presented by Mumbai Mirror, Mumbai's No.1 City Newspaper India first: Why American Tourister hums an Indian tune Prasad Sangameshwaran A look at how American Tourister is Indianising the backpack   Warc Innovation Award: DDB Mudra, PHD earn shortlists Campaign India Team Winners to be announced in April   Ceat warns dads against speeding through bobble-heads of their children Campaign India Team Watch a film of the activity conceptualised by Ogilvy & Mather here   With over 200 teams participating, Mirror Girls Soccer League is one of the biggest football festivals in the city. And it is no wonder that it was adjudged the best reader initiative at the Global Media Awards (INMA'16). Sponsored by Mumbai Mirror   Agencies better for gender equality than brands: Exclusive research Faaez Samadi Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar's inaugural gender diversity study.   The rapid rise of Free to Air channels: FICCI-KPMG report Campaign India Team Advertising revenues of the FTA genre set to double in a year's time, but the genre could cannibalise subscription revenues   Harindra Singh takes full control of Percept Group Campaign India Team Shailendra Singh to continue as passive shareholder in Percept   Editor's Picks Makelovenotporn.tv to look at an Indian debut Prasad Sangameshwaran Former BBH top executive says the initiative will help Indians discover their national sexual identity   Dave Trott's blog: Idiots' guide to technology Dave Trott The author explains why you can't replace brains with technology with an example   Olive Crowns 2017: JWT bags four Golds; Dentsu One, RK Swamy and Scarecrow bag two each Campaign India Team Corporate Crusader awards shared by Triton and Mathrubhumi; Sideways Consulting and Interpublicity also bag Golds   When a 'hostel boy' became a gender champion Prasad Sangameshwaran An exclusive chat with Nitesh Tiwari, the director of the acclaimed Star Plus "nayi soch" commercial and the Bollywood film, Dangal, both starring Aamir Khan

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