Behind Domino's' Japan wackiness | Must-see Vicks ad from India | HK awards TAM contract | Moves and wins

View in web browser   Friday, 31 March, 2017 The man shaping Domino’s offbeat character in Japan David Blecken Best practice, consumer profiling and general caution are all out the window.   Must-see: Vicks focuses on the 'Touch of care' in India Ad Nut This simple motherhood story by Publicis Singapore is nonetheless a daring step.   CSM Media Research, Kantar Media win HK TV measurement Soon Chen Kang 江欣珍 Partners will deliver a single view of television viewing across all devices.     Move and win roundup: Frog, Dentsu, VML, Ogilvy, and more Staff Reporters A weekly roundup of notable people moves and account news.   Tech talk: Multi-device identity and reach, video content, in-flight hackathon Staff Reporters Our latest adtech and martech roundup briefs you on news from Taboola and MediaWorks; ComScore; Mosaicoon; Dotmailer and SmartOSC; AOL and UPS Studios; Drawbridge and Adform; and Hack Horizon.   Editor's Picks This week's WTF: Gaslighting and a mysterious orb This week in our notebook of oddities: Facebook pretends Snapchat doesn't exist, and we have a ball speculating about a ball.   Why the Fearless Girl should make marketers nervous I-Hsien Sherwood, Ilyse Liffreing Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.   Brand safety: How the YouTube kerfuffle is playing out in APAC Matthew Miller Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.   Video: Ruth Stubbs on her Women Leading Change Award The iProspect global president tells Campaign about her path to winning the Vision Award in Campaign's Women Leading Change Awards last week.   Events Digital360China Apr 11, 2017 Shanghai   Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City

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