Reebok's hunky grandpa | Brand-safety advice for video advertisers | ANZ brands gain favour in China

View in web browser   Wednesday, 29 March, 2017 Why 'China's hunkiest grandpa' is Reebok's new face Jenny Chan 陳詠欣 Being old yet muscular helps, but the brand says 'Grandpa Wang' embodies the Chinese zeal for self-improvement and overcoming limitations.   Collective effort essential to combat brand-safety concerns Nick Binns What marketers in APAC need to do, according to Nick Binns, GroupM's chief investment officer in the region.   ANZ food, travel brands gain ground with Chinese online shoppers Soon Chen Kang 江欣珍 Food items and baby products including formula are among the most popular items, according to Mintel research.     Blis launches location AI platform Faaez Samadi Blis Futures will only charge APAC advertisers for successful conversions.   Foodpanda Singapore wants you to dress, eat, and sleep like a panda Ad Nut With Studio M Hotel in Singapore, the food-delivery company has launched the 'Pandanctuary'.   ADK aims to be more 'experimental' David Blecken The company is investing in what it sees as leading-edge technology services for brands.   Video: Ruth Stubbs on her Women Leading Change Award The iProspect global president tells Campaign about her path to winning the Vision Award in Campaign's Women Leading Change Awards last week.   Editor's Picks Is this the real life? Is this just (mobile) fantasy? Yvonne Chang Criteo's Yvonne Chang offers some thoughts on how retail brands can be champions by striking the right chord with consumers.   Patriotism and pugilism pack a potent punch for Pepsi in Pakistan Ad Nut Amir Khan turns Lahore into training ground on behalf of an energy drink.   Opinion: Why Durex should have got into denim Campaign India's Prasad Sangameshwaran laments that a recent 'Durex Jeans' campaign was merely a tease for a new condom brand.   Gender equality is just one step on the road to diversity David Blecken Reflections on Campaign's first conference dedicated to the topic of equal opportunities for women in marketing and media.   Events Digital360China Apr 11, 2017 Shanghai   Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City

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