Tuesday, 28 March, 2017
Tom Doctoroff joins Prophet
Staff Reporters
Longtime J. Walter Thompson exec will split time between US and China.
Ruder Finn launches app-based risk management system
Soon Chen Kang 江欣珍
The app is touted as a pocket crisis-management manual.
Third digital-marketing group joins the fray in Hong Kong
Jenny Chan 陳詠欣
The Hong Kong Management Association (HKMA) has established the Digital Marketing Community (DMC).
Gender equality is just one step on the road to diversity
David Blecken
Reflections on Campaign’s first conference dedicated to the topic of equal opportunities for women in marketing and media.
'Staggering' rise in crisis work amid global uncertainty: Porter Novelli CEO
Faaez Samadi
Brad Macafee says while campaigns and integration remain key to the PR business, reputation management is top of mind in the current geopolitical climate.
Engagement Meter: March's top social-media brand campaigns and posts
Ranjani Raghupathi
See how Durex,GE, BMW, DBS, Nando's and others made an impression in the latest Engagement Meter, curated by Unmetric.
I'd rather be in charge: The Charlotte Beers school of female leadership
Nicola Kemp
A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers.
When programmatic meets artificial intelligence... the future begins
Edward Craig
The future is machine learning, but the robots need their hands held every step of the way, say two leaders in programmatic marketing.
New in our WTF file: Men touch mysterious orb
Singtel didn't bother to tell us what that glass globe is all about, but we have some hypotheses.
Nobody knows what creative technologists do, survey says
I-Hsien Sherwood
Just 12 percent of CTs think coworkers understand their job, and 3 in 4 expect to find a new gig this year.
Digital360China
Apr 11, 2017
Shanghai
Media360 Emerging Asia
Apr 25, 2017
Ho Chi Minh City
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