DAN buys in Sri Lanka | Views on brand-safety controversy | Fearless girl strikes fear

View in web browser   Thursday, 30 March, 2017 Brand safety: How the YouTube kerfuffle is playing out in APAC Matthew Miller Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.   Google needs to be candid about its role as publisher: News Corp head Soon Chen Kang 江欣珍 News Corp chief executive Robert Thomson said Google and Facebook need to step up in their roles as publishers.   DAN acquires Grant Group in Sri Lanka Faaez Samadi Dentsu Aegis Network makes its first foray into the country with purchase of full-service group.     DAZN builds on J.League deal with fan-focused film David Blecken The sports content service shows the drama involved in rooting for a team.   Premium West’s instability pivots to Asia John Woodward Systemic breakdown in established economies means there is more reason for Japanese brands to focus expansion efforts on Asia.   Programmatic conflict in China: Hdtmedia's viewpoint on being a DSPAN Jenny Chan 陳詠欣 Clarence Zheng, CEO and founder of Hdtmedia, feels his company plays more of a 'stock broker' role than that of a real-estate agent that also owns property.   Marketers must tell their boards '60% of programmatic spend is wasted' Gideon Spanier Michael Higgins, the chairman of Ebiquity, said only 40 percent of digital programmatic advertising reaches the consumer.   Editor's Picks Premium Beauty's digital makeover Jenny Chan 陳詠欣 MARKETER PROFILE: L'Oréal's Asmita Dubey is forging exciting new ways to engage as the brand celebrates two decades in China.   Nostalgia's comfort is shaping contemporary culture Carmen Beer From 'Stranger Things' to Nintendo's NES Classic Edition to binge-watching 'Friends', people are taking comfort in the familiar. But is such recycling a safe marketing strategy?   Why the Fearless Girl should make marketers nervous I-Hsien Sherwood, Ilyse Liffreing Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.   Exploded drone entices students to engineering Ad Nut The Secret Little Agency worked with a London artist on a display meant to attract career-fare attendees in Singapore to engineering education.   Video: Ruth Stubbs on her Women Leading Change Award The iProspect global president tells Campaign about her path to winning the Vision Award in Campaign's Women Leading Change Awards last week.   Why 'China's hunkiest grandpa' is Reebok's new face Jenny Chan 陳詠欣 Being old yet muscular helps, but the brand says the octogenarian embodies the Chinese zeal for self-improvement and overcoming limitations.   Events Digital360China Apr 11, 2017 Shanghai   Media360 Emerging Asia Apr 25, 2017 Ho Chi Minh City

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Steve Marshall steve.marshall@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.