Wednesday, 22 March 2017

Does China like Airbnb's Chinese name? | Agencies commit to gender equality | Campaign360 recap

 
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Thursday, 23 March, 2017

China to Airbnb: New Chinese name is 'ugly-sounding', like 'a filthy love hotel'

Jenny Chan 陳詠欣

Airbnb says its Chinese name 'Aibingyi' is designed to be easier to pronounce, but netizens find it corny, antiquated or worse.

 

Agencies commit to raise gender equality

David Blecken

Campaign's Mandate for Change is a step to improving an industry that is still far behind in terms of equal opportunities.

 

Dentsu Media employee commits suicide in Indonesia

David Blecken

The deceased was a long-term resident and managed JKT48, a local pop group.

 
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VML launches centre of excellence with Singapore EDB

Faaez Samadi

Centre will focus on guiding clients and partners through digital transformation.

 

Women Leading Change Awards winners announced

Staff Reporters

Campaign Asia-Pacific presented the inaugural Women Leading Change Awards tonight in Hong Kong.

 

Editor's Picks

All the highlights from Campaign360

Missed our gender-equality conference yesterday, or want to re-live it? Check out the live-blog coverage our editors published during the day.

 

Download our gender-equality research report

Get a PDF of the findings of the research conducted by Campaign and Kantar TNS.

 

Open-hearted consumers characterise Philippines

Miguel Matugas

An evolving receptiveness to emotions and real-life stories is an opportunity for brands in the Philippines.

 

Pi-day promo pricing propels pies

Ad Nut

In Hong Kong, the brand increased sales of its rectangular pies by 963 percent on a day celebrating all things round.

 

Events

Digital360China

Digital360China

Apr 11, 2017

Shanghai

 
Media360 Emerging Asia

Media360 Emerging Asia

Apr 25, 2017

Ho Chi Minh City

 
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