Tencent's pitch to international clients | Don't be "the next Toyota" | Localisation pitfalls to avoid

View in web browser   Monday, 21 November, 2016 Interview: Inside Tencent's international offering Gabey Goh Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.   Premium How to avoid being "the next Toyota" Emily Tan As yet another scandal involving media agency transparency rocks the industry, clients are looking for ways to ensure that they can trust the agencies they work with.   Dentsu Sports Asia ties up with Olympic Council of Malaysia Gabey Goh Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia's National Olympic Committee.     Common (and avoidable) pitfalls of localising websites Anthea Tang Don't get lost in translation. Rokkan Singapore's Anthea Tang offers dos and don'ts for localising websites.   How Disney's Finding Dory used mobile video to win over Indonesia Gabey Goh CASE STUDY: Disney Pixar's Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.   Does SapientRazorfish herald the eclipse of Publicis brands? I-Hsien Sherwood "Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.   Editor's Picks Agency Network of the Year 2016 shortlist revealed Campaign Asia-Pacific is pleased to reveal the shortlist for the 2016 Agency Network of the Year Awards, including one winner announcement.   Book now for Agency of the Year Awards events Reserve your table now for the awards in Tokyo, Shanghai, Mumbai and Singapore.   BBH celebrates 20 years in Singapore Staff Reporters Watch this fun film from BBH Singapore, celebrating 20 years in the country.   Move and win roundup: JWT, Xaxis, Y&R, MullenLowe Profero, SugarCRM, more Staff Reporters A weekly roundup of people moves and account news worth noting.   Events DMA China Dec 6, 2016 HYATT ON THE BUND, Shanghai   Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Campaign Jobs   Prospect: Regional Client Manager / Director Hong Kong   CHANDLER MACLEOD: Global Conference Producer Singapore   Xpand Group: Head of Digital - Performance Marketing Kuala Lumpur

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