How neuroscience can help increase engagement with mobile users

SEW | Daily Nov 25, 2016 As people become more attached to their smartphones, marketing needs to adjust to build trust between a brand and a consumer - and neuroscience can be helpful in this journey... Today's Top Story How neuroscience can help increase engagement with mobile users Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience? by Tereza Litsa Industry Inclusive marketing: the need to remove binary data Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. Read more by Janet Bastiman Mobile How marketing will change when 5G and VR collide 5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Read more by Simon Spaull PPC A 10-minute account audit to prevent SEM fires during the holidays We've talked about it for weeks, and it's truly upon us now: holiday crunch time. Read more by Sana Ansari Social Eight tools to combine several social media feeds into one Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one! Read more by Ann Smarty Did Facebook find a way to deal with fake news? There's been extensive discussion during the past weeks about Facebook's fake stories and whether they have contributed to the results of the US elections. Mark Zuckerberg has decided to address this issue and announce Facebook's future plans. ... Read more by Tereza Litsa More News Google adds real-time data to its Popular Times tool in Search and Maps You can now check whether a shop, bar or restaurant is busy right at this very moment with Google's new real-time view. Read more by Christopher Ratcliff Google releases new AdWords improvements and stats ahead of Black Friday Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads. Read more by Christopher Ratcliff Latest Report Mobile Commerce Insights for Retailers In this new whitepaper, tech company Bijou Commerce examines a wealth of research on the best practices for adapting your online store to mobile, and summarises the most relevant information.   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book