Google interview: APAC president | Diverse talent better for retention | Marketers on board with mobile

View in web browser   Thursday, 01 December, 2016 Brands need to move at the pace of consumers: Karim Temsamani Byravee Iyer Google's APAC head discusses the ways Asian companies need to step up, plus his views on viewability, measurement, fake news and 2017.   Diversity key to boosting APAC agency talent pool: Grace Blue Faaez Samadi Agencies must fully commit to diversity programmes to retain the best talent, according to Grace Blue's newly minted CEO Jean-Michel Wu and founder Juliet Timms.   Mobile marketing proving mettle in APAC: Warc and MMA Soon Chen Kang 江欣珍 A study by Warc and the Mobile Marketing Association shows that more marketers are acknowledging the effectiveness of mobile marketing.     Requiem for Vine: A fizzing hub of bitesize cultural content Will De Groot The soon-to-depart platform's legacy lies in its liberation of creative energies.   Agency of the Year 2016 winners: South Asia Staff Reporters Here is the winner list for the South Asia region in the 2016 Campaign Asia-Pacific Agency of the Year Awards.   Editor's Picks HK YouTube Ads Leaderboard: Advertisers appeal to the child in viewers Staff Reporters Mannings, SK-II, Circle K, Kotex and Optical 88 make it to the quarterly list curated by Google.   Tonight in Tokyo: Agency of the Year Awards Japan / Korea Review the shortlist here, and stay tuned tonight for the complete winner list when the awards conclude around 9:30 pm (Tokyo).   BBH, MullenLowe, Ogilvy, Kinetic lead Gong winners Staff Reporters The Singapore 4As Gong CCA 2016 Awards Show took place last night.   Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency Jenny Chan 陳詠欣 As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.   Events DMA China Dec 6, 2016 HYATT ON THE BUND, Shanghai   Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Campaign Jobs   Xpand Group: Social Media Account Manager Singapore   Prospect: Regional Client Manager / Director Hong Kong   CHANDLER MACLEOD: Global Conference Producer Singapore

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