APAC impact of GroupM's [m]Platform | VW China's quest for true media efficiency | Singtel shortlist

View in web browser   Wednesday, 30 November, 2016 GroupM's [m]Platform launches in key APAC markets Byravee Iyer Michel de Rijk speaks to Campaign Asia-Pacific about his role and the importance of [m]Platform in APAC.   Volkswagen China's Paul Hu: Rethinking the meaning of media efficiency Jenny Chan 陳詠欣 As PHD takes over from MediaCom following a procurement-led pitch, Volkswagen China, like many brands, is grappling with how to make sure it gets the most out of its media spend.   Singtel announces creative shortlist Staff Reporters Ogilvy, BBH, TBWA, nine others in four categories make the final round.     How streaming service Iflix added 1 million subscribers in six months Staff Reporters CASE STUDY: Eschewing traditional media, the company worked with RadiumOne to target likely subscribers.   Scary movies: Volvo, Land Rover terrorise with demo videos Ad Nut Sophisticated vehicles, and viewers' nerves, get put to the test.   Editor's Picks Is it ever right for brands to play politics? John Tylee Should brands-in the US, Britain or anywhere else-ever nail their political colours to the mast?   Forget 'celebrities' and embrace creative talent Amy Luca VAMP's Amy Luca believes Asia needs to break free from its focus on celebrities when it comes to influencer marketing.   Photos: All Agency of the Year shortlisted agencies We asked for group shots with all Agency of the Year entries. And the agencies delivered.   H&M's Wes Anderson film, and 38 more Christmas ads Ad Nut's ludicrously lengthy Christmas-ad review keeps getting longer.   Events DMA China Dec 6, 2016 HYATT ON THE BUND, Shanghai   Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Campaign Jobs   Xpand Group: Social Media Account Manager Singapore   Prospect: Regional Client Manager / Director Hong Kong   CHANDLER MACLEOD: Global Conference Producer Singapore

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