Pikotaro a hit 'product' in Japan | JWT China names CEO | Domino's reindeer plan | A talking tram stop

View in web browser   Friday, 25 November, 2016 Pokemon Go and…Pikotaro? Dentsu's 'hit products' of 2016 David Blecken It's that time of year again.   JWT China creates CEO role, fills it from McCann Jenny Chan 陳詠欣 Carter Chow (周世雄), previously chief marketing officer for Greater China at McCann Worldgroup, starts at JWT in the new year.   Domino's claims it will experiment with reindeer in Hokkaido David Blecken The animals will be used for delivery in frigid conditions, not as a topping.     Hong Kong tram stop sounds out investment advice Soon Chen Kang 江欣珍 An outdoor installation for T. Rowe Price talks. But will anyone listen?   Challenging times ahead for CMOs: Oracle survey Gabey Goh Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.   Move and win roundup: M&C Saatchi, Y&R, FutureBrand Singapore, J. Walter Thompson, more Staff Reporters A weekly roundup of people moves and account news worth noting.   Tech Talk: Muzaara, Narratrs and Oracle Gabey Goh A weekly roundup of tech news and announcements.   Editor's Picks Deadline: Book your Agency of the Year Awards table today Today is the last day to reserve your table for the awards in Tokyo, Shanghai, Mumbai or Singapore.   Don't over-boost your social posts Jeraldine Phneah How brands can dramatically reduce their CPC and CPM.   Why marketing should own pricing Oskar Toerneld, Robin de Rooij Pricing is part of brand communication, so why do so few marketers take ownership for the most neglected of the four Ps?   Charity golf tournament raises US$48,000 for Mother's Choice Staff Reporters Campaign Asia-Pacific's third-annual charity golf event drew the largest field to date in Phuket on 18 and 19 November.   Promoted The value of trading done right Andy Carter With clients seeking greater value from media, strategic trading partnerships need to be tighter than ever before, writes Andy Carter.   A solar-powered Swedish laser house, and 36 other Christmas ads Big budgets, big successes, big fails: Ad Nut's ludicrously lengthy Christmas-ad review.   Events DMA China Dec 6, 2016 HYATT ON THE BUND, Shanghai   Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Campaign Jobs   Prospect: Regional Client Manager / Director Hong Kong   CHANDLER MACLEOD: Global Conference Producer Singapore   Xpand Group: Account Manager - Paid Media Singapore

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