Rakuten's global ambitions | Smarties | Vinomofo goes global | H+K India hires new president

View in web browser   Tuesday, 29 November, 2016 What global marketing looks like at Rakuten David Blecken Rakuten's sponsorship of FC Barcelona is an indication of its level of global ambition. Here's a look at how the marketer who helped negotiate the deal is working to fulfil that.   Mobile Marketing Association announces Smarties winners Staff Reporters Unilever and Mindshare won big at the awards ceremony in Singapore.   Vinomofo set to go global with irreverent take on wine Matthew Miller New campaign through Saatchi & Saatchi Melbourne will expand to Singapore, NZ, US and UK.     Online and convenience-store sales drive China FMCG growth Soon Chen Kang 江欣珍 Ten online retailers account for nearly two-thirds of FMCG sales online, as pick-and-pack and last-mile delivery options take off.   H+K Strategies hires new India president Campaign India Team Chetan Mahajan joins the agency from MSLGroup.   JWT wins Honor honours in China Soon Chen Kang 江欣珍 Agency to handle strategy, key creative and product launch strategy and planning in China.   Spotify calls out users for strange listening habits Ad Nut The brand's largest OOH campaign to date has some fun with real user data.   Editor's Picks B2B: All the gear, no idea? Natalie Cooke Don't forget about human creativity and insight in the avalanche of shiny new tools and platforms.   Photos: All Agency of the Year shortlisted agencies We asked for group shots with all Agency of the Year entries. And the agencies delivered.   Unintentional searches can end up in more purchases: Study Jenny Chan 陳詠欣 Brands should make accidental online encounters a deliberate part of their strategy.   H&M's Wes Anderson film, and 38 more Christmas ads Ad Nut's ludicrously lengthy Christmas-ad review keeps getting longer.   Events DMA China Dec 6, 2016 HYATT ON THE BUND, Shanghai   Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Campaign Jobs   Xpand Group: Social Media Account Manager Singapore   Prospect: Regional Client Manager / Director Hong Kong   CHANDLER MACLEOD: Global Conference Producer Singapore

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