No more Malaysia F1, no problem | Samsung, Panasonic face abuse allegations | Oxymoron alert: Creative programmatic

View in web browser   Wednesday, 23 November, 2016 Options aplenty for Malaysia in F1-less future Gabey Goh Regional and local motorsport events might get more attention, which could work out to the benefit of brands.   Samsung, Panasonic quick to address worker abuse claims Faaez Samadi Brands issue statements announcing investigations into alleged malpractice over working conditions in Malaysia.   Premium Grasping the creative in programmatic Gabey Goh It's still early days adding programmatic's speed and targeting to creative in Asia, but brands shouldn't wait to set the wheels in motion.     Sharing is caring: Consumers who share more likely to convert Soon Chen Kang 江欣珍 Tracking and taking advantage of sharing activity is an easy and effective strategy, according to RadiumOne.   Nissin's sporting warriors entertain, but could be crazier David Blecken No one ever got fired for putting a samurai on a pogo stick.   Maybank appoints Initiative as regional media agency Byravee Iyer Maybank shifts account from ZenithOptimedia to Initiative.   Is this the end of the Facebook 'like'? Luke Janich With Facebook apparently set to remove the 'like' counter from fan pages, savvy marketers are already investing in a post-like future. Luke Janich of Red2 explains.   Year of the mobile? It's come and gone Kristian Barnes Why is the advertising industry still waiting for the seminal 'Year of the Mobile' to arrive? The answer is because we still are measuring it in "Ye old world" metrics   Premium Cheap isn't always good John Perella What clients save in hard cash they may be losing in terms of media buying efficiency, higher returns, greater insight and a stronger standard of effectiveness.   Editor's Picks Opportunities rife in Cambodia's young PR market Kim Benjamin The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.   Cheetos offers bronzer, perfume, other cheesy gifts Ad Nut With an orange-tinged president about to take over, who's to say the time is not right for cheese-coloured products?   2016 Agency of the Year Awards Here are the shortlists for the five regional sections in the 2016 Agency of the Year Awards, plus the Agency Network of the Year Awards.   Attend the Agency of the Year Awards Reserve your table now for the awards in Tokyo, Shanghai, Mumbai and Singapore.   Campaign 360: Ignite change, drive gender equality Staff Reporters Next year, Campaign Asia-Pacific is delighted to present a new series of 360 events that will take the internationally recognised Media360 Summit in exciting new directions.   Events DMA China Dec 6, 2016 HYATT ON THE BUND, Shanghai   Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Campaign Jobs   Prospect: Regional Client Manager / Director Hong Kong   CHANDLER MACLEOD: Global Conference Producer Singapore   Xpand Group: Head of Digital - Performance Marketing Kuala Lumpur

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