Nine mobile trends to help you stand out in 2017 and beyond

SEW | Daily Nov 16, 2016 Today on SEW, we have search and information expert Gerald Murphy on the key things you must think about in order to survive the mobile-first landscape of 2017. Today's Top Story Nine mobile trends to help you stand out in 2017 and beyond The way we ask for information is changing. The way we optimise must change too. by Gerald Murphy Industry How to minimise the interaction cost of your web forms Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. ... Read more by Graham Charlton Are you asking for too much information on web forms? Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Read more by Graham Charlton Mobile Why local matters, even for national advertisers There's been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. Read more by Jason Tabeling SEO Five tools to help you build a content-focused SEO campaign While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital... Read more by Rohan Ayyar Google's mobile-first index: how to prepare your business The important news that we have all been waiting for, Google has finally announced mobile-first indexing. Read more by Amanda DiSilvestro How Black Friday can lead to valuable organic search opportunities Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Read more by Tereza Litsa More News 10 ideas to market and monetize your digital book or whitepaper Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Read more by Ann Smarty Five most important search marketing news stories of the week Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Read more by Rebecca Sentance Latest Report Black Friday and Beyond: Achieve peak performance by rising to the challenge of change In this report, Qubit, a pioneer in delivering data-first customer experiences, tries to get under the skin of Black Friday. In an industry-specific deep dive, Qubit looks at the data to discover the pros and cons of Black Friday, what its future is, and how retailers can win on Black Friday and beyond.   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book