Mobile ad fraud: how you can spot it, combat it and kill it

SEW | Daily Nov 18, 2016 With mobile rapidly approaching half of digital advertising, the fraudsters that have plagued web advertising are now targeting mobile ads. In this column we ask: what do advertisers, agencies, ad exchanges, ad networks and adtech providers need to do to stop mobile getting to the same state as web ad fraud? Today's Top Story Mobile ad fraud: how agencies and advertisers can spot, combat and kill it Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. by Andy Favell Development How speed affects your site's performance [infographic] Site speed is an important factor for SEO and conversion, but do we really understand its impact? Read more by Tereza Litsa Industry Product reviewing: how to utilise digital influencers Credible and reliable endorsements are now, more so than ever, vital to a brand's success. Read more by Ellis Carr Mobile The future of advertising is mobile The days of desktop dominance are over. Read more by Josh Fenn Ad fraud: mobile advertising accounts for nearly half of digital spend, but it comes at a price US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. Read more by Andy Favell PPC How to maximize your AdSense earnings with Amazon CPM ads If you use AdSense on your blog or website, I'm sure you have looked into other AdSense alternatives to increase your revenue. Read more by Raj Punjabi SEO Five tools to help you build a content-focused SEO campaign While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital... Read more by Rohan Ayyar Nine mobile trends to help you stand out in 2017 and beyond The way we ask for information is changing. The way we optimise must change too. Read more by Gerald Murphy Latest Report Black Friday and Beyond: Achieve peak performance by rising to the challenge of change In this report, Qubit, a pioneer in delivering data-first customer experiences, tries to get under the skin of Black Friday. In an industry-specific deep dive, Qubit looks at the data to discover the pros and cons of Black Friday, what its future is, and how retailers can win on Black Friday and beyond.   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book