GroupM’s healthy paranoia | Facebook’s metric woes | MCCY splits creative | No comment not an option

View in web browser   Thursday, 17 November, 2016 Healthy paranoia: Mark Patterson on GroupM at 10 Atifa Silk GroupM's Asia-Pacific CEO discusses with Atifa Silk the challenge of always being prepared for surprises that lurk around the next corner.   'No comment' no longer an option for Japanese companies: Finsbury David Blecken WPP-owned PR agency sees opportunity to help Japanese brands operate in an increasingly complex world.   Update: Singapore MCCY splits creative duties between Ogilvy & Mather and DDB Byravee Iyer Government agency to promote nation-building campaigns.     South Korea tops global viewable completion rates: TubeMogul Gabey Goh South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.   Facebook makes amends with new third-party verification and metric tools Ilyse Liffreing The platform discovered another miscalculation as it underwent a stricter review process.   Editor's Picks How to identify whitespace for innovation in China Gautam Seth CHINA INNOVATION 2016: Nielsen's Gautam Seth guides brands on how to stay at the forefront of self-reinvention.   Premium Invest wisely: Ways to win at startup roulette Soon Chen Kang 江欣珍 CHINA INNOVATION 2016: Big businesses are striving to navigate China's turbulent startup waters. How can they pick a winning partner?   O2O: An opportunity or a distraction for brand managers? Gareth Ellen The Singles Day hype makes many marketers eager to jump into O2O. Gareth Ellen of Geometry Global offers some notes of caution and some advice.   Brand Britain is not dead, just ask the Japanese Ellie Smith Find out how this humble hairbrush demonstrates the enduring power of brand Britain in Japan.   Photos: The Balvenie launches Singapore exhibition Faaez Samadi The whiskey brand partnered with photographer James Stroud, whose show focuses on the brand's distillery.   Events DMA China Dec 6, 2016 HYATT ON THE BUND, Shanghai   Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Campaign Jobs   CHANDLER MACLEOD: Global Conference Producer Singapore   Xpand Group: Head of Digital - Performance Marketing Kuala Lumpur   Prospect: Director of Communications Hong Kong

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