Google releases new AdWords improvements and stats ahead of Black Friday

SEW | Daily Nov 23, 2016 Ahead of the Black Friday madness, Google has released a bumper crop of data revealing shopping searches and store-foot-traffic trends for 2016, as well as an improvement to AdWords store visits reporting. Today's Top Story Google releases new AdWords improvements and stats ahead of Black Friday Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads. by Christopher Ratcliff Mobile How marketing will change when 5G and VR collide 5G networks are expected to start rolling out this coming year and will likely be standard in 2018. Read more by Simon Spaull Mobile ad fraud: how agencies and advertisers can spot, combat and kill it Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. Read more by Andy Favell PPC A 10-minute account audit to prevent SEM fires during the holidays We've talked about it for weeks, and it's truly upon us now: holiday crunch time. Read more by Sana Ansari Social Did Facebook find a way to deal with fake news? There's been extensive discussion during the past weeks about Facebook's fake stories and whether they have contributed to the results of the US elections. Mark Zuckerberg has decided to address this issue and announce Facebook's future plans. ... Read more by Tereza Litsa What's the best way to use hashtags on Twitter, Facebook and Instagram? Hashtags certainly aren't new on social platforms, but do you really know how to maximise their effectiveness? Read more by Tereza Litsa More News Five most important search marketing news stories of the week Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Read more by Rebecca Sentance Latest Report Black Friday and Beyond: Achieve peak performance by rising to the challenge of change In this report, Qubit, a pioneer in delivering data-first customer experiences, tries to get under the skin of Black Friday. In an industry-specific deep dive, Qubit looks at the data to discover the pros and cons of Black Friday, what its future is, and how retailers can win on Black Friday and beyond.   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book