This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?
Site speed is an important factor for SEO and conversion, but do we really understand its impact? Read more
Credible and reliable endorsements are now, more so than ever, vital to a brand's success. Read more
Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. Read more
The days of desktop dominance are over. Read more
US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. Read more
If you use AdSense on your blog or website, I'm sure you have looked into other AdSense alternatives to increase your revenue. Read more
While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital... Read more
Hashtags certainly aren't new on social platforms, but do you really know how to maximise their effectiveness? Read more
In this report, Qubit, a pioneer in delivering data-first customer experiences, tries to get under the skin of Black Friday. In an industry-specific deep dive, Qubit looks at the data to discover the pros and cons of Black Friday, what its future is, and how retailers can win on Black Friday and beyond.
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