Cheil unit raided | Advice for embattled CMOs | Spotify's first Japan marketing | KOL complications in China

View in web browser   Wednesday, 16 November, 2016 Korea influence scandal: Cheil sports-marketing office raided Matthew Miller Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.   Why marketers need some marketing Robert Sawatzky Embattled. Underfunded. Lacking control. Viewed as ineffective. Many Asian CMOs are kept out of the corporate inner circle. Time for them to lead, says author Thomas Barta.   Spotify highlights joy of discovery in first Japan branding David Blecken The music streaming service backs up its Japan launch with a series of amusing videos designed to show how new music can add colour to any situation.     Premium Breaking the internet, Chinese style Simon Young CHINA INNOVATION 2016: How brands are tapping China's unique influencer marketing environment.   Social selling is killing sales Nicholas Kontopoulos SAP's Nicholas Kontopoulos points out that social selling is a two-way conversation, so please stop spamming him.   Singapore MCCY selects Ogilvy & Mather for 2017 campaigns Byravee Iyer Government agency to promote nation-building campaigns.   Editor's Picks 2016 Agency of the Year Awards: Regional shortlists Here are the shortlists for the Australia/New Zealand, Greater China, Japan/Korea, Southeast Asia and South Asia regions in the 2016 Agency of the Year Awards.   What to make of Papi Jiang, and tips for making the most of KOLs Simon Young, Jenny Chan 陳詠欣 Papi Jiang is arguably the top KOL in China at the moment and even has venture capital behind her, but how do three firms rate her?   Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram Ranjani Raghupathi See how GoDaddy, Coca-Cola, Starbucks and others made a social impression.   Aliza Knox on what's next for Twitter Byravee Iyer Here's how Twitter is building morale amid layoffs, according to APAC VP Aliza Knox.   Promoted Post-95s: China's fledgling consumers Partner The nuance of segmenting China's consumer groups becomes more apparent with the release of a new study highlighting Tier-3 and Tier-4 cities and the spending habits of the under-20s.   Events DMA China Dec 6, 2016 HYATT ON THE BUND, Shanghai   Agency of the Year 2016 Dec 8, 2016 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   Campaign Jobs   CHANDLER MACLEOD: Global Conference Producer Singapore   Xpand Group: Head of Digital - Performance Marketing Kuala Lumpur   Prospect: Director of Communications Hong Kong

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Steve Marshall steve.marshall@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2016 Haymarket Media Ltd. All Rights Reserved.