Ad fraud: mobile accounts for nearly half of digital spend, but it comes at a price

SEW | Daily Nov 17, 2016 Advertisers are now investing up to half of their digital advertising revenues in mobile ads. They need to know their money is invested wisely and the ads they are paying for are seen by real people, not robots. How can mobile advertisers ensure this? Today's Top Story Ad fraud: mobile advertising accounts for nearly half of digital spend, but it comes at a price US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people, not robots, ideally the people most relevant to their ad message. by Andy Favell Development How speed affects your site's performance [infographic] Site speed is an important factor for SEO and conversion, but do we really understand its impact? Read more by Tereza Litsa Industry How to minimise the interaction cost of your web forms Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers. ... Read more by Graham Charlton PPC How to maximize your AdSense earnings with Amazon CPM ads If you use AdSense on your blog or website, I'm sure you have looked into other AdSense alternatives to increase your revenue. Read more by Raj Punjabi SEO Five tools to help you build a content-focused SEO campaign While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital... Read more by Rohan Ayyar Nine mobile trends to help you stand out in 2017 and beyond The way we ask for information is changing. The way we optimise must change too. Read more by Gerald Murphy Google's mobile-first index: how to prepare your business The important news that we have all been waiting for, Google has finally announced mobile-first indexing. Read more by Amanda DiSilvestro More News 10 ideas to market and monetize your digital book or whitepaper Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper? Read more by Ann Smarty Latest Report Black Friday and Beyond: Achieve peak performance by rising to the challenge of change In this report, Qubit, a pioneer in delivering data-first customer experiences, tries to get under the skin of Black Friday. In an industry-specific deep dive, Qubit looks at the data to discover the pros and cons of Black Friday, what its future is, and how retailers can win on Black Friday and beyond.   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book