China audience auditing to proceed | Major marketer soundbites from All That Matters

Plus: Join us on Facebook Live at 1 pm, YouTube rates 6-second spots, SmartTone's five 'S' campaign

View in web browser   Friday, 15 September, 2017 MRC and CMAC to audit China measurement services Jenny Chan 陳詠欣 AdMaster's TrackMaster, Miaozhen's AdMonitor, and Nielsen's Digital Ad Ratings will get audited themselves, but some observers don't expect much short-term impact.   Join us on Facebook today at 1 pm (SG/HK) Facebook Live alert! Join our editors at 1 pm (HK/SG) today for the debut of a new weekly, rapid-fire rundown.   'All That Matters' to marketers Babar Khan Javed Takeaways gleaned from marketers for McDonald's, L'Oreal, P&G, Unilever and Dell at this week's All That Matters conference in Singapore.     Is the advertising model broken, or is it just a case of KPI mismatch? Jackson Kwok Jackson Kwok of X Social examines how mismatched expectations in KPIs leads to a vicious cycle.   YouTube reveals 'bumper' ads leaderboard Faaez Samadi Nine six-second ads from APAC make the inaugural global top 20.   SmarTone spells out what it has to offer in five letters Ad Nut The Hong Kong telco launches a rebranding campaign through DDB Hong Kong.   Catch up on all the week's noteworthy moves Read about the week's appointments and business wins, including Vaishali Sarkar taking over as CEO at BBDO Indonesia.   Editor's Picks Women to Watch 2017: Rebecca Liu Learn about the achievements of Rebecca Liu, director of communications with Publicis Communications Greater China, and the other 39 members of the 2017 Women to Watch.   Samsung Note 8 targets young and business users Olivia Parker With the new phone available in Hong Kong and Macau from 29 September, fortuitous timing may help the brand challenge Apple.   Premium Watching Mojito Girl (and more) with industry experts Rick Boost, Jenny Chan 陳詠欣 Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.   Events Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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