Podcasts: Emerging ad format? | Unruly's emotional targeting | CreativeDrive comes to Asia

Plus: How older marketers stay relevant | All the week's moves | In-store allure no more

View in web browser   Friday, 22 September, 2017 Premium Podcasts: a sound investment for advertisers? Faaez Samadi Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.   Content and production network CreativeDrive Asia opens in Singapore Matthew Miller Former DDB Group Indonesia and Ogilvy RedWorks executive Dean Cloke named regional MD.   Unruly launches emotional targeting tool in SEA Faaez Samadi GroupM first agency group to use new tool.     Chimney APAC restructures advertising division Faaez Samadi Production house creates two new units to offer brands and agencies bespoke video and creative services.   Premium How older marketers stay relevant Maneesh Sah An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".   Review the week's key people moves and business wins Management changes at Blue 449 Sydney. Plus news on MediaCom, DDB, Essence, DigitasLBi, Wavemaker, The Story Lab, OMG, Kingdom Digital, Sime Darby and more.   Editor's Picks Stores lose allure as mobile shopping grows: Mastercard Soon Chen Kang 江欣珍 Preference for in-store shopping is falling particularly quickly in India, according to new research from the credit-card company.   Women to Watch 2017: Anjali Kapoor Learn about the achievements of Anjali Kapoor, head of digital for APAC with Bloomberg Media in Hong Kong, and the other 39 members of the 2017 Women to Watch.   Jeremy Jauncey explains his 'Beautiful' empire Olivia Parker, Rick Boost The founder of every millennial's favourite travel site reveals how his company balances its client and consumer sides-and how he's planning to conquer China.   AOY winners' words: How the award changed things Staff Hear directly from 2016 Agency of the Year Award honourees on what changed for them after they won.   Promoted AdColony ranked most trustworthy programmatic mobile ad platform Staff Writer AdColony is topping charts in a market searching for transparency.   Events Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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