GroupM, Alibaba announce data partnership | Can automation reshape PR | Pre-Spikes ad leaderboard

Plus: Muslim women can be both religious and hip (gasp!) | Canon and Panasonic's struggles

View in web browser   Tuesday, 26 September, 2017 Alibaba, GroupM combine solutions on data platforms Soon Chen Kang 江欣珍 Strategic partnership involves integration of solutions on [m]Platform and Uni Marketing.   3 things automation can and cannot do to reshape PR Robert Sawatzky, Babar Khan Javed How far can companies like SumoStory go to bring technological efficiency to the practice?   Asia-Pacific YouTube Ads Leaderboard: Special Spikes Asia 2017 edition Staff Reporters On the eve of Spikes Asia 2017, Google shares the 10 most popular ads released since last year's festival.     What do hip and religious Muslim women want? Soon Chen Kang 江欣珍 A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.   26 firms in China co-test MMA China's open-source SDK Jenny Chan 陳詠欣 The Chinese are such heavy users of the mobile internet that a SDK is even more important in such an ad environment.   B2B brand transition proves tough for Canon and Panasonic: Interbrand David Blecken A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.   DDB Group Australia names new Sydney CEO Briefs: Read about Nicole Taylor's promotion, plus items on Edelman, The Sweet Shop, Flock and LoweLintas in this week's running roundup of moves and wins.   Oath's first campaign aims to showcase its brands and reach Emily Tan Global push includes Singapore, Hong Kong and Taiwan.   Editor's Picks The mobile rainmaker Gareth Ellen Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.   Will '8' be Apple's lucky number in China? Jenny Chan 陳詠欣 BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.   AOY winners' words: Preparing a winning entry Staff 2016 Agency of the Year Award honourees share how they prepared their winning entries.   Women to Watch 2017: Bethany Hill Learn about the achievements of Bethany Hill, programmatic planning director with PHD in Singapore, and the other 39 members of the 2017 Women to Watch.   Call for submissions: Case studies on mother and baby products Staff Reporters Mother and baby care is expected to be one of the fastest moving industry in China following the implementation of the two-child policy. The best submissions related to this field will be showcased during the China Innovation Summit next month.   Unilever marketing boss Weed reveals 5C brand strategy Emily Tan Framework intended to form backbone of brand strategies.   Philips launches global marketing initiative 'Better me, better world' Emily Tan The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.   Events Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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