Sunday 24 September 2017

Dentsu admits guilt in overwork trial | OMD India names CEO from Maxus

Plus: Google to refund for ad fraud | What millennials really think of older workers | Sports marketing | Airbnb
 
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Monday, 25 September, 2017

Dentsu's trial nears conclusion with admission of guilt

David Blecken

The company ignored a culture of illegal overtime, the president has acknowledged.

 

OMD India hires new CEO from Maxus

Matthew Miller

The appointment follows consolidation of DDB Mudra Group's media business under OMD in late 2016.

 

Google to refund advertisers duped by ad fraud

Babar Khan Javed

The company announces an automated process by which its customers will be refunded.

 
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We asked two millennials what they think of their older colleagues

Chetan Muley, Alberico de Nardis

Alberico de Nardis of Blis and Chetan Muley of PHD Media share their—strictly personal—thoughts about their experiences working with senior staff

 

Essence's former Japan head to lead Sumitomo's digital expansion

David Blecken

Daizo Nishitani will lead the conglomerate in its digital media ambitions.

 

Sports marketing in Asia: "It's not the future, it's now"

Robert Sawatzky

Social livestreaming, drones and eSports may be poised to take off, but with the next three Olympic games all set in this region, traditional sports sponsorships and local events still promise big growth potential for larger brands, says global agency CSM.

 

Airbnb targets booming APAC business travel sector

Faaez Samadi

Brand said business travel is a key priority as it seeks to grow its Airbnb for Work booking platform.

 

Spikes Asia 2017: Innovation shortlist

Staff Reporters

The shortlisted entrants will present their work on the opening day of next week's festival.

 

Editor's Picks

A tribute to Google's Shawn Schrader

David Blecken

In memory of the well-liked Google and TBWA Hakuhodo creative, we re-publish an article he wrote advising foreign creatives on how to build a career in Japan.

 

Agency of the Year Awards adopts weighting system

Staff Reporters

Point system aims to better recognise achievement in the most competitive APAC markets.

 

Women to Watch 2017: Anisha Iyer

Learn about the achievements of Anisha Iyer, head of digital strategy with Mindshare India, and the other 39 members of the 2017 Women to Watch.

 

Watch our latest 'Highs & Lows' show

We review last week's news: Uber v Fetch, Nikon's blunder, McKinsey's buy, more.

 
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Podcasts: A sound investment for advertisers?

Faaez Samadi

Asia's podcast market is still relatively immature-but may hold major advertising potential for brands that can navigate the hurdles.

 

Events

Tangrams Effectiveness

Tangrams Effectiveness

Sep 27 - 29, 2017

Suntec Convention Centre

 
Spikes Asia Festival of Creativity

Spikes Asia Festival of Creativity

Sep 27 - 29, 2017

Suntec Convention Centre

 
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