Bell Pottinger Asia drops poisoned name | Marriage-equality ads ask Australians to 'get it done'

Plus: Ingredients for success with Instagram, Mindshare launches programmable offering, BlueFocus makes US deal

View in web browser   Friday, 08 September, 2017 Bell Pottinger Asia rebrands as Klareco Communications Faaez Samadi Memo from CEO states that Asia business of beleaguered UK namesake is "ringfenced" and solvent.   Ads ask Australia to 'get it done' on marriage equality Matthew Miller Simple, positive campaign appeals to fairness in urging Australians to vote 'yes' in the upcoming postal survey.   Mindshare launches 'programmable' media service Faaez Samadi 'Anna' offers brands greater targeting and efficiency through automation.     Relevance trumps creative for business success on Instagram Faaez Samadi Susan Buckner Rose says good creative is obviously important, but not as much as the right brand message.   BlueFocus forms US venture involving We Are Social, Citizen John Harrington The new entity will also include Vision 7 International arm, which consists of PR shop Citizen and other agencies Cossette, Vision7 Media, and The Camps Collective.   Move and win roundup: Ogilvy Malaysia, Isobar, Fox, Vizeum, more Catch up on all the week's people moves and business wins.   Editor's Picks Women to Watch 2017: Selonica Nalawansa Learn about the achievements of Selonica Nalawansa, director with Publicis in Sri Lanka, and the other 39 members of the 2017 Women to Watch.   Amazon, Starbucks, Microsoft take on Trump over undocumented children Simon Gwynn All three brands issued statements supporting the lawsuit filed by attorney-generals of 15 US states to stop the move by US President Donald Trump to scrap the DACA programme.   Rise of 'belief-driven buyers' raises questions for agencies David Blecken Who decides what a brand should stand for?   From AI to Z-scores: What marketers should know about artificial intelligence Olivier Maugain, Wang Lu The term AI, if misinterpreted, may lead to overhype similar to the dot-com era. Wang Lu and Olivier Maugain of Publicis Media equip you with some AI and machine-learning fundamentals.   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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