If adland is a soap opera, what are consultancies? | Google launches creative platform | Whats up with WhatsApp?

Plus: A more memorable font | How the industry is being dumb about AI | Brands need an Olympian mindset

View in web browser   Friday, 05 October, 2018 As The Ad World Turns: What role do consultants play? Rick Boost If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?   Google launches new creative platform Faaez Samadi Site includes tools and programmes for creatives and launches in APAC first.   Get an Olympian mindset to win the experience game Faaez Samadi Brands keep talking about big transformational changes, but it's the marginal gains that make a real difference, according to Ben Poole of Reprise APAC.     What's up with WhatsApp Business? Jason Fashade, Holly Falken 5 reasons brands shouldn't overlook the text-messaging app.   Major brands join Unruly council to clean up digital marketing Oliver McAteer Unilever, P&G, Diageo and Samsung among brands joining U7, Unruly's answer to trust and transparency issues in adtech.   WPP names Pretorius chief technology officer and Pattison chief client officer Gideon Spanier Mark Read has also detailed the responsibilities of Andrew Scott, who was named chief operating officer in September.   Briefs: Ruder Finn, Text100, Facebook, Vice, more Keep up on people moves and account wins in our frequently updated digest.   Editor's Picks A more memorable font makes an impression for a university Ad Nut RMIT University and Naked have scored earned-media coverage by creating a font that supposedly helps you remember what you read.   How can the ad industry be so dumb about AI? Omar Oakes Burger King's portrayal of dumb AI in its advertising may be funny, but it betrays a deeper fear within the industry.   Meet the 2018 Women to Watch: Alvina Seah of Energy BBDO Learn about Alvina Seah and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.   Premium 40 Under 40 2018: the first 10 profiles revealed Olivia Parker We're thrilled to share the profiles of the first 10 people on the list: 10 more will be revealed each Tuesday for the next three weeks.   One Campaign magazine cover brief, 40 creative interpretations Olivia Parker We asked the industry to enter a competition to design a cover image for our 50th anniversary magazine. The resulting entries show the breadth of creative thinking in our region.   Events China Innovation Summit 2018 Nov 1, 2018 Guangzhou   Re.Con Thailand Nov 13, 2018 Bangkok

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