Opinion: #MeToo campaign and its impact on content | Coca-Cola film | Appointments: FCB India, Zenith, Indigo consulting

View in web browser   Thursday, 25 October, 2018 Opinion: What the 'Indian #MeToo' campaign means for content providers, media planners and brands Sanghamitra Khatu The author believes that this is the right time to use content to reach out to audiences   Zenith appoints Jai Lala as COO, elevates Ajit Gurnani Campaign India Team Lala's previous stint was with MediaCom, while Gurnani has been a part of the organisation for three years   FCB India ropes in Anindya 'Andy' Banerjee as ECD Campaign India Team He will be based in the agency's Mumbai office.   Coca-Cola and Anupriya Goenka make Ayushmann Khurrana's Diwali happier Campaign India Team Watch the ad film conceptualised by McCann Worldgroup India here   Prasanna Kulkarni moves from Cheil to Indigo Consulting Campaign India Team He will be based out of Mumbai and report to the CEO   Editor's Picks Apple regains crown as world's most valuable brand as Facebook value sinks Alex Brownsell Apple has beaten Google to return to the top, with Amazon in third place.   My campaign: Frank Lowe on the golden age, 1969-1981 Campaign UK Team For Frank Lowe, "dealing with clients who had the power to say yes, not simply to say no" underpinned the great success of CDP and all the brands it worked for. Campaign sat down with him to look back at some of the lessons he's learned during his career   Opinion: The rise and rise of green beauty Urvi Parikh As customers gravitate towards beauty products that are free from chemicals the opportunity for natural beauty products is blossoming like never before   Opinion: Gutter - needs more mutter Nimish Dwivedi The author suggests innovative ways to handle the overflowing gutters of the country

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