Reputation: Who cares? | WPP confirms Kantar sale | Direct-to-consumer brands on the rise | Shena Jeng | Go-Jek

Plus: Go-Jek motors into top 10 in BrandZ Indonesia ranking | China is 1/3 of global ad-funded VOD market

View in web browser   Friday, 26 October, 2018 Centennials don't care about your brand's good reputation Olivia Parker A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.   WPP revenues plunge 1.5%; Kantar sale confirmed Gideon Spanier Mark Read warns: 'We have been slow to adapt'.   Direct-to-consumer brands on the rise in the age of the individual Faaez Samadi The digital economy's demand for personal-touch means brands selling direct are challenging the online marketplaces.     Sheena Jeng joins McCann The longtime Publicis creative will serve as CCO for Greater China. Catch up on this and more of the week's people moves and business wins.   Go-Jek motors into 7th spot on Indonesia BrandZ ranking Matthew Miller The multi-purpose service's brand is worth US$2.39 billion, according to Kantar Millwardbrown's latest report, which also saw strong growth for online travel and retail players.   China accounts for a third of global ad-funded video market Jenny Chan 陳詠欣 TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.   Cathay Pacific announces huge data breach Faaez Samadi Personal information, including passport and credit card numbers, hacked from around 9.4 million passengers, airline confirms.   Ascential fuses four e-commerce subsidiaries into one Jenny Chan 陳詠欣 Clients have had to rely on multiple providers in the past for a complete picture of their online sales performance.   Editor's Picks 40 Under 40: Aykan Azar of Octagon Read about Aykan Azar and the 39 other impressive members of our 2018 list.   VMLY&R reorganisation taking shape in Asia Robert Sawatzky Former Y&R leaders Chris Foster and Andrea Conyard will not be part of the newly merged agency.   Confrontation at WPP China offices caught on video Jenny Chan 陳詠欣 A public altercation yesterday at the WPP Campus in Shanghai, apparently over a payment issue involving GroupM, has been escalated to the local police.   Gender equality isn't a fad, and adland can't treat it like one Rick Boost The fight is far from over in adland, argues the MD and executive producer of Curious Films.   Events China Innovation Summit 2018 Nov 1, 2018 Guangzhou   Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit

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