Lotus to rev up positioning, steer toward China | Havas Media wins global Puma review | Publicis Media units APAC and EMEA trading

Plus: Pubmatic launches Indonesia PMP | Telkomsel calls pitch | Marketing to kids without being evil

View in web browser   Tuesday, 30 October, 2018 Lotus plots global repositioning, steer toward China Matthew Miller Lynxeye Consultants will work to expand the appeal of the now Chinese-owned sports car brand.   Puma appoints Havas Media to global remit Staff Reporters AOR appointment for media buying and planning follows a review conducted by ID Comms.   Publicis Media combines APAC and EMEA trading Staff Reporters Andy Carter will add EMEA to his APAC remit and relocate from Singapore to London.     PubMatic launches PMP in Indonesia Faaez Samadi Partners include several leading publishers and Mindshare.   Publicis finalises Digitas rebranding in China (again) Jenny Chan 陳詠欣 Digitas China waited six months to dump the "LBi" from its former name, in order to make sure localisation and office renovation were in place.   Premium The art of marketing to kids without treating them like adults Li Mei Foong The childrens' digital media market is growing as kids spend more and more time online. But how they interact with brands and what they look for when shopping isn't always obvious.   Telkomsel calls multi-agency pitch Faaez Samadi Telco looking to strengthen creative, digital and brand strategy with three new agencies.   Editor's Picks To make a relationship, you have to crack a few eggs(?) Ad Nut Film for kitchen-appliance brand Tecnogas delves deep into a troubled couples' relationship. But is it good marketing?   40 Under 40: Jonathan Beh of Cadreon China Read about Jonathan Beh and the 39 other impressive members of our 2018 list.   News bites: Freakout, BBDO Guerrero, Fox Networks, more Snack on the latest people moves and business wins from around APAC.   An upstart aims to shake up Japan's production scene David Blecken A new company, Connection, is built on the premise of recognising individual artistry while improving efficiency.   Premium Can China's 'little fresh meat' deliver big brand results? Matthew Keegan With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.   Events China Innovation Summit 2018 Nov 1, 2018 Guangzhou   Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit

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