How to tame unruly Japanese influencers | Magazine cover competition entrants gallery | Digitas HK hires new MD

Plus: Insider views from Spikes Entertainment jury member | New Japan chief at MRM McCann

View in web browser   Wednesday, 03 October, 2018 One Campaign magazine cover brief, 40 creative interpretations Olivia Parker We asked the industry to enter a competition to design a cover image for our 50th anniversary magazine. The resulting entries show the breadth of creative thinking in our region.   Q&A: 'Unprofessional' Japanese influencers need discipline David Blecken Akinori Takamura, CEO of influencer marketing agency CyberBuzz, wants to tackle the scourge of fake followers before it becomes a major problem in Japan.   Judging Entertainment at Spikes — and why so many campaigns missed the mark Wilf Sweetland The global CEO of Sweetshop shares behind-the-scenes insights from his position on the Entertainment Jury at Spikes Asia 2018.     Digitas hires Wavemaker digital lead to drive its Hong Kong office Jenny Chan 陳詠欣 Antony Yiu replaces David Paysant, the outgoing MD of Digitas Hong Kong.   A loan company with a heart (in its advertising at least) David Blecken Aiful's odd, original sense of humour sets the brand firmly apart from just about everyone else in the financial services category.   MRM McCann names new Japan head David Blecken Caspar Ouvaroff takes over from Miho Shiozaki.   Editor's Picks Premium 40 Under 40 2018: the first 10 profiles revealed Olivia Parker We're thrilled to share the profiles of the first 10 people on the list: 10 more will be revealed each Tuesday for the next three weeks.   Creatives: See what a pencil can buy you Ad Nut See how winning a One Show pencil changes things for creatives in these funny before-and-after clips promoting the award programme's call for entries.   Meet the 2018 Women to Watch: Geet Rathi of TBWA India Learn about Geet Rathi and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.   Watch: Daring to do 'Dundee' Sure, it's heralded as brilliant now. But as Tourism Australia CMO Lisa Ronson explains, the Super Bowl fake movie campaign wasn't without risks.   Premium Belt & Road: Will all roads lead to (Brand) China? Jenny Chan 陳詠欣 The much-vaunted initiative could very well be China's 'brand promise' as the face of globalisation, or not.   Events China Innovation Summit 2018 Nov 1, 2018 Guangzhou   Re.Con Thailand Nov 13, 2018 Bangkok

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