GSK ends pitch, Budweiser begins one | Leo Burnett's Mark Tutsell on creativity versus tech | A tale of two 'utes'

Plus: How Japan can make innovation a priority | How radical will Read be at WPP? | Media charity fundraiser announced |

View in web browser   Monday, 08 October, 2018 Publicis Media wins $1.7 billion global GSK media account Lindsay Stein The group created a bespoke agency unit for the business, according to people with knowledge of the matter.   Mark Tutsell: Creativity can't be compromised by numbers Robert Sawatzky Leo Burnett's executive chairman and global chief creative expounds on agency brands, on how creative and business goals are linked, and on the state of Asian creativity.   Premium Tech leapfrogging: 3 ways APAC will keep besting the west Matthew Miller Three world-changing tech areas where Asia (mainly China) is set to lead the way (plus 6 bonus technologies).     How Japan can make innovation more than a buzzword David Blecken Constructive partnerships with startups and a radically new education system were on the agenda at GIVS in Tokyo.   Budweiser seeks agency for global football platform Lindsay Stein The AB InBev brand has invited agencies to compete for the business, Campaign has learned.   A tale of two 'ute-vertising' ads Ad Nut Volkswagen and Ford vie for attention with new ads for their off-road utility vehicles. Prepare for dust clouds.   Date announced for annual media charity fundraiser Olivia Parker The event, hosted by GroupM, raises much-needed funds for the Hong Kong children's charity Mother's Choice.   Editor's Picks Just how radical will Mark Read be at WPP? Gideon Spanier As WPP agency leaders prepare to find out the answer, a picture is emerging of their new chief executive as a "steely decision-maker" who is unafraid to upend tradition and keen to impress clients.   Anti-abuse campaign targets 'boys will be boys' attitude Ad Nut The Australian government and BMF focus on the destructive messages parents might be giving to their sons and daughters.   Promoted Accurate ROI, budget constraints are hurdles for content marketing Staff Writer In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.   As The Ad World Turns: What role do consultants play? Rick Boost If the ad business is a soap opera with sinking ratings, what do we make of the recent entrance of consultancies?   Promoted Cheil marks innovation, global expansion as the way forward Staff Writer Campaign Asia toured the agency's China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.   Events China Innovation Summit 2018 Nov 1, 2018 Guangzhou   Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit

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