Give CMOs some credit about data: Expedia CMO | MediaMath's open-letter warning worth noting | A threat to #MeToo

Plus: Oath promotes international head | Zombie film is boring | Re.Con | Event360

View in web browser   Friday, 12 October, 2018 Techies and marketers now speaking the same language: Expedia CMO Faaez Samadi Aaron Price says knowledge of data in the industry still needs to get better, but marketers have come a long way in a pretty short time.   Why MediaMath's open-letter warning to media suppliers is significant Robert Sawatzky Programmatic platform's vow to kick out players who game auctions is a rare attempt at industry self-regulation.   #MeToo must retain its focus Byravee Iyer Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.     Brands can play with our emotions...and memories too Robert Sawatzky BBC StoryWorks study finds links between emotions, memory and brand influence.   Re.Con deep-dives into Asia's fastest-growing markets Staff An in-country look at digital growth in Thailand, Philippines, Indonesia and Malaysia.   Oath promotes new international head Faaez Samadi Rose Tsou elevated to role from APAC remit.   Neymar Jr and Emily Ratajkowski kick zombie butt in Replay ad for China Ad Nut It's not nearly as cool as it sounds.   Editor's Picks Premium As Tokyo's iconic Tsukiji market closes, will the brand endure? David Blecken The Tokyo government wants to preserve one of the city's strongest cultural assets in a new location, but lacks a strategy.   Premium Esports' market-ready platforms offer new arena Rick Boost A brief glance at the current state of play reveals the folly of holding out on esports.   Almost half of women in Indian adland have known harassment Olivia Parker Our research with Kantar corroborates the recent #MeToo reports, as Havas Media's Anita Nayyar says, "We've known the industry to have put a lot of women to this ordeal over the years".   CEI's Event360 in Hong Kong - register now Staff Writer Event360 (formerly MICE360) is back with fresh content around business event trends.   Meet the 2018 Women to Watch: Cathy Yue of Edelman Learn about Cathy Yue and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.   Premium Overwork: a tragedy in Japan spurs overdue change David Blecken The theme of overwork, and what to do about it, dominated the end of 2016 and much of 2017 in Japan.   Events China Innovation Summit 2018 Nov 1, 2018 Guangzhou   Re.Con Thailand Nov 13, 2018 Sofitel Bangkok Sukhumvit

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.