First 10 2018 40 Under 40 members | DAN buys Branded | MediaCom | McCann | Tencent

Plus: Tourism Australia CMO on daring to do 'Dundee' | Gaining share in a trade war | Audi pitches quiet cubes

View in web browser   Tuesday, 02 October, 2018 Premium 40 Under 40 2018: the first 10 profiles revealed Olivia Parker We're thrilled to share the profiles of the first 10 people on the list: 10 more will be revealed each Tuesday for the next three weeks.   Dentsu Aegis Network buys Branded Robert Sawatzky Live media events company behind 'All That Matters' and 'It's a Girl Thing' festivals joins MKTG in a bid to scale up.   MediaCom replaces Asia-Pacific CIO Staff Reporters Agency promotes Paul Waller as Simon Broderick returns to UK.     Tencent consolidates ad ops into a new business line Jenny Chan 陳詠欣 The move, under an overall reorganisation, signifies an intention to generate more revenue from advertising properties.   Dentsu looks to cultivate sports startups David Blecken Sports Tech Tokyo offers investment and mentorship to innovative companies in the fast-growing sports industry.   McCann Worldgroup hires Alex Lopez as Japan CCO David Blecken The Suitmen founding member returns to Japan after nearly 10 years in Los Angeles.   SPH taps AI for help with headlines Faaez Samadi Publisher signs agreement with A*Star for AI-powered headlines.   Editor's Picks Watch: Daring to do 'Dundee' Sure, it's heralded as brilliant now. But as Tourism Australia CMO Lisa Ronson explains, the Super Bowl fake movie campaign wasn't without risks.   Gaining share in a trade war: Five tips for successful brand-building in China Guy Hayward, Douglas Lin As the storm clouds gather, international brands must prepare for continuous adaptation.   Audi presents the A8 as a meditative cube David Blecken The carmaker emphasises tranquility over product features in a new TV campaign for Japan.   Premium Belt & Road: Will all roads lead to (Brand) China? Jenny Chan 陳詠欣 The much-vaunted initiative could very well be China's 'brand promise' as the face of globalisation, or not.   Meet the 2018 Women to Watch: Hani Ramli of Isentia Learn about Hani Ramli and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.   Promoted Product of the Year China: Rewarding innovation Staff Writer For brands hoping to rise to the top, securing a POY endorsement may be a worthwhile endeavour   Events China Innovation Summit 2018 Nov 1, 2018 Guangzhou   Re.Con Thailand Nov 13, 2018 Bangkok

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