M&C Saatchi names APAC head | AOY deadline extended | Tiffany, Mercedes, Asus, more

View in web browser   Wednesday, 05 October, 2016 M&C Saatchi names APAC CEO Byravee Iyer Network has been without a regional head since Chris Jaques stepped down.   Entry deadline extended for Agency of the Year 2016 Staff You now have until 11 October to enter the region's most prestigious advertising and communications industry awards.   How renaming a train station boosted both a shampoo brand and tourism David Blecken A small change to the name of a destination had a big impact for Mesocare shampoo and a dying Japanese town.     The un-commodification of creativity? Charles Wigley Charles Wigley sees a glimmer of hope for 'wistful Luddites' holding out hope that creativity will return to its former position of pre-eminence.   CASE STUDY: Tiffany goes direct for programmatic performance in China Gabey Goh The company used a direct programmatic buying strategy in China to boost brand awareness and deliver customised messaging.   How Mercedes got 2,000 sales leads in Hong Kong Staff Reporters Case study: The brand, with Pico Global Services, threw a large-scale introduction event for the E-class.   Asus unveils madcap 'streetsourced' ad Ad Nut Aliens and dinosaurs feature in a commercial scripted by random people on the street.   Editor's Picks Can I sleep with you tonight? Anish Daryani Phibious Indonesia's CEO, Anish Daryani, shares his insights on what it takes to sustain a client-agency relationship.   Photos: UltraSuperNew's Singapore launch party David Blecken UltraSuperNew opened for business in Singapore's Arab Street district on 21 September.   Engagement Meter: September's top brand posts Ranjani Raghupathi See how Garuda Indonesia, Nikon, KitKat and others made a social impression.   Diageo CMO: Know when you're in a marketing bubble Syl Saller Diageo's chief marketing officer shares her best career advice.   Events Marketing Innovation Nov 3, 2016 Singapore   Financial Services Marketing Nov 10, 2016 Hong Kong   Campaign Jobs   Aspire: Greater China Digital Manager Hong Kong Island, Hong Kong   Xpand Group: Programmatic Account Manager x 3 Singapore   Prospect: Head of Corporate Practice - Global Consultancy Hong Kong

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