Taxi touchscreen company closes | HK mulls TV product placement rules | VML launches in Malaysia

View in web browser   Tuesday, 25 October, 2016 In-taxi media firm Touchmedia closes down Jenny Chan 陳詠欣 Company had 50,000 headrest-mounted screens in seven Chinese cities.   Hong Kong mulls new direction on TV product placement Robert Sawatzky Broadcasters and brands wait for government decision that would resolve "chicken and egg" problem over product placement.   VML launches operations in Malaysia Gabey Goh Agency launches fifth office in the Southeast Asia and India region in response to growing digital demand.     Undaunted Auntie Anne's promotes cheese dogs in Malaysia Soon Chen Kang 江欣珍 The fate of the franchise's pretzel dog is still pending under an order by Malaysia's religious authority.   Google holds firm as Singapore tightens rules on brand support of festivals Faaez Samadi The new rules impact the annual Pink Dot festival, which has enjoyed strong brand support. The Ministry of Home Affairs said foreign brands "should not interfere" in "domestic issues".   How emotional context captured attention for BBC Earth Asia Staff Reporters CASE STUDY: For the launch of BBC Earth Asia, Vizeum delivered 162 videos that were created to match specific emotional states of online users.   Editor's Picks Asia's thumb-stopping work: S:um37, Walt Disney Studios Taiwan & LG Staff Reporters Creative Shop Picks: How S:um37 connected with Korean women on Instagram, Walt Disney stoked buzz for Star Wars in Taiwan and LG found the right audience for its flagship model.   Physical stores fuel omnichannel sales Soon Chen Kang 江欣珍 Even for ecommerce-oriented brands, physical shops remain a key touchpoint, according to Ipsos.   Can airlines glimpse their future by looking at fintech? Andrea Lennon Andrea Lennon of Critical Mass issues a plea for airlines to emulate fintech players that are getting their online customer experience in order.   Pierce Brosnan's Pan Bahar row: Whose fault is it? Byravee Iyer The star's public spat with the pan masala brand shows that both celebrities and brands need to do due diligence.   Meet the 2016 '40 Under 40' Rachelle Huynh, McCorkell & Associates: Just one of the rising stars profiled in this year's 40 Under 40.   Events Marketing Innovation Nov 3, 2016 Marriott Tang Plaza Hotel   Financial Services Marketing Nov 10, 2016 The Ritz-Carlton, Hong Kong   Campaign Jobs   CHANDLER MACLEOD: Social Media Editor (English) Hong Kong   Aspire: Greater China Digital Manager Hong Kong Island, Hong Kong   Prospect: Account Executive/Account Manager Singapore   Xpand Group: Senior Sales Executive Singapore

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