Five most important search marketing news stories of last week

SEW | Daily Oct 31, 2016 Welcome to our weekly round-up of the most important search and digital marketing news stories of the last seven days. This week, good news for YouTubers but bad news for Vine stars and anybody who wants a bit of privacy. Today's Top Story Five most important search marketing news stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. by Christopher Ratcliff SEO Interview: Can you forecast SEO? Sastry Rachakonda says you can In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. Read more by Rebecca Sentance Where is Google heading with mobile local search? In our last column we asked: Has Google killed mobile organic search? Read more by Andy Favell SEO strategy: research you need to do BEFORE the optimisation process For companies serving either B2B or B2C audiences, search engine optimization continues to be a priority for driving new traffic. Read more by Kevin Gamache Social Cats, dogs, brands and social media marketing success People love their pets, not necessarily their elected officials. And the savviest social media marketers should try to take advantage of this fact. Read more by Bob Cargill More News Mobile paid search has increased by 134% since last year: stats There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. Read more by Tereza Litsa Paid search click-through rates have risen 38% According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. Read more by Christopher Ratcliff Bing Ads reveal the most searched Halloween costumes Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn from this year's searches? Read more by Tereza Litsa Latest Report The Psychology of High-Consideration Buying In this report, ClickZ Intelligence presents a zoomed-in look at the process of making a high-consideration purchase, including the new fragmented customer journey, the role of data science and psychology, and how marketers can use personalization and experiential marketing to appeal to high-consideration customers.   Free Download     →   Unsubscribe Unsubscribe from SEW Update subscription preferences Useful links Promote your business Submit a job 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com Copyright ® 2016 Search Engine Watch. All rights reserved. You received this email because you subscribed to Search Engine Watch. Add us to your address book