Ogilvy appoints group MD in Singapore | What is inbound marketing anyway? | Mcommerce trends | Asian hispters?

View in web browser   Wednesday, 26 October, 2016 Ogilvy promotes PR head to group MD in Singapore Gabey Goh Ee Rong Chong tapped to fill number two spot to help accelerate agency integration.   An inbound marketing guru spells it out for novices David Blecken Some straight advice on becoming more customer-centric from the president of HubSpot's first Diamond Partner in Asia, 24-7.   Nielsen: APAC leading the way in mcommerce expansion Faaez Samadi Global mobile purchasing activity is predicted to soar in the next few years, with the fastest growth taking place in Asia-Pacific, according to a new Nielsen study.     Premium Top APAC Mondelez marketer enjoys being 'robbed' Faaez Samadi Bryan Rakowski, APAC marketing director, biscuits, for Mondelez International, tells us why having his innovations pinched by global counterparts is one of the best things about his job.   Asian hipsters? What brands should understand Paul Galesloot Yes, Asian hipsters exist, even if they would resent being called by the name. Paul Galesloot of Cowan Asia talks about how brands can approach this 'counterculture'.   Premium Take research with a grain of salt, and other hard-won marketing advice James Thompson To those climbing the marketing ladder, listen closely and learn from the mistakes of your forebears. Be sceptical about research, listen to feedback and maybe your ego will be spared a few dings.   Editor's Picks Macau Tourism gets sticky with Singapore commuters Gabey Goh Tourism board sought to raise the profile of Macau as an exciting and 'sticky' destination.   How to cure the agency overtime problem Bryce Whitwam Dentsu's mandate to reduce overtime hours is not going to address the problem of overwork, writes Wunderman's Bryce Whitwam.   Etihad splits with M&C Saatchi Eleanor Dickinson Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi, following a review.   Meet the 2016 '40 Under 40' Chan Woei Hern, Ensemble IPG Mediabrands: Just one of the rising stars profiled in this year's 40 Under 40.   Events Marketing Innovation Nov 3, 2016 Marriott Tang Plaza Hotel   Financial Services Marketing Nov 10, 2016 The Ritz-Carlton, Hong Kong   Campaign Jobs   CHANDLER MACLEOD: Social Media Editor (English) Hong Kong   Aspire: Greater China Digital Manager Hong Kong Island, Hong Kong   Prospect: Account Executive/Account Manager Singapore   Xpand Group: Senior Sales Executive Singapore

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