TMG offers scale for smaller agencies | Barbie makes case to APAC through BBDO | Alibaba and FMCG

View in web browser   Tuesday, 01 November, 2016 TMG vows to solve the scale issue for small agencies Byravee Iyer Publicly traded group gives liquidity and scale to compete with big holding companies.   'Experiment' attempts to demonstrate the power of Barbie Matthew Miller Online work for Mattel by BBDO Hong Kong will run across Asia.   Alibaba less dominant in China's fragmented FMCG market Soon Chen Kang 江欣珍 As Single's Day approaches, a report shows Alibaba commands a smaller share of online FMCG retail than it does overall ecommerce sales.     India leads adoption of header bidding in Asia: AppNexus Gabey Goh AppNexus' APAC chief talks to Campaign Asia-Pacific about mobile driving programmatic, as well as header bidding's potential for publishers and the threat it poses to Google.   Bad habits we're teaching tomorrow's media talent Ben Cunnington Ben Cunnington judged the Spikes Young Media competition, and saw some worrying signs.   Editor's Picks Facebook defends 'ethnic affinity' ad targeting Omar Oakes Facebook has been criticised for allowing advertisers to discriminate between users in ad campaigns based on their "ethnic affinity".   Watch: Mirum Vietnam's 'Future stars' competition Staff Reporters The agency worked with a marketing school to launch a digital advertising competition that it plans to expand next year.   Makeup shaming on a train: Etiquette ad provokes reactions in Japan David Blecken Intentionally or not, a Tokyu Corp video suggests that offending people can be effective.   Getty Images launches subsidiary dedicated to truth in advertising Eleftheria Parpis Verbatim represents leading photojournalists for commercial work.   Duracell selects W+K as new agency of record I-Hsien Sherwood The decision comes just a week after Anomaly publicised the end of its two-year relationship with Duracell.   Events Marketing Innovation Nov 3, 2016 Marriott Tang Plaza Hotel   Financial Services Marketing Nov 10, 2016 The Ritz-Carlton, Hong Kong   Campaign Jobs   Xpand Group: Head of Digital - Performance Marketing Kuala Lumpur   CHANDLER MACLEOD: Social Media Editor (English) Hong Kong   Prospect: Associate Director - Japanese speaking Hong Kong   Aspire: Greater China Digital Manager Hong Kong Island, Hong Kong

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