Blue Star, Magic Bus TVCs; "Smart clients tell procurement to go sit in the box": Mirum's John Baker; Most viewed on YouTube: Week ending 24 Sept.; Mindshare India leads Smarties Apac shortlists

View in web browser   Wednesday, 05 October, 2016 Blue Star translates baby gibberish into mothers' concerns, promotes water purifiers Campaign India Team Watch the ad film conceptualised by Ogilvy here   Magic Bus showcases change, appeals to emancipate the girl child Campaign India Team Watch the ad film conceptualised by Paperboat Design Studios   "Smart, sophisticated clients tell procurement to go sit in the box": Mirum's John Baker Raahil Chopra Digital agency's global CMO reflects on opportunities in India and the Asia Pacific   Unmetric Engagement Meter: Most viewed on YouTube week ending 24 September Campaign India Team Films from Blenders Pride, Saffolalife, Renault India, Tata Sky, Close Up and more...   MMA Apac Smarties 2016: Mindshare India gets 23 shortlists Campaign India Team PHD (5), OMD and Opera Mediaworks also in the race   L'Oréal ropes in Shalini Raghavan as CMO for consumer products Campaign India Team Was global brand director on Dove at HUL prior   DDB MudraMax wins Bausch and Lomb's media duties Campaign India Team Account won post multi-agency pitch   Editor's Picks Images from the Swamys' industry dinner on 30 September Rashmi Mallya Srinivasan and Shekhar Swamy of the RK Swamy Hansa Group hosted a dinner for the industry on 30 September in Mumbai. Here are some images.   IndIAA Awards 2016: Winners announced Campaign India Team Campaigns by Ogilvy (5), JWT (2), Leo Burnett (2), BBDO, Creativeland Asia, Dentsu, Flying Cursor, Grey Group India, Lowe Lintas and Medulla Healthcare among winners   IndIAA Awards 2016: Images from the awards night Rashmi Mallya The IndIAA Awards 2016 were held on 16 September 2016 in Mumbai. Here are some pictures from the night.   Opinion: It's time for IndIAA Gokul Krishnamoorthy Stage set to celebrate category-elevating creative advertising, again

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