Youth outrage: A growing peril for Japanese advertisers | Y&R China names new CEO

Plus: Airbnb taps W+K globally, location-based misconceptions, Sorrell under pressure

View in web browser   Tuesday, 12 September, 2017 Beware millennial backlash, even if they're not your target David Blecken In Japan, the younger generation's critical filter is increasingly regulating how brands target consumers of all demographics.   Vacant Y&R China CEO position filled after almost two years Staff Reporters Y&R Shanghai's managing director promoted to national role.   Airbnb awards global remit to Wieden+Kennedy Staff Reporters Incumbent TBWAChiat|Day LA was not invited to a pitch that pitted W+K against DDB.     3 common misconceptions about location-based marketing Babar Khan Javed TIP SHEET: We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales.   Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing Gideon Spanier Several observers have said WPP could consider merging two or more of its four legacy creative agencies: Ogilvy, J Walter Thompson, Grey and Y&R.   Engro appoints Bond Advertising in Pakistan Babar Khan Javed After an exhaustive pitch process, Engro Corp has hired a new agency to improve its brand sentiment in Pakistan.   J Walter Thompson launches innovation unit in Asia Briefs: The network has appointed journalist Chen May Yee as Asia Pacific director of the unit. Get details on this and all the week's appointments and business wins.   Editor's Picks Indian High Commission files complaint about 'offensive' Australian lamb ad Campaign India Team The full film has been taken off by YouTube for Indian viewers; still available on Facebook.   Women to Watch 2017: Roshni Mahtani Learn about the achievements of Roshni Mahtani, founder and CEO with Tickled Media in Singapore, and the other 39 members of the 2017 Women to Watch.   The Asian Parent launches 'mumfluencer' network Olivia Parker Southeast Asia's largest parenting website has collected a group of 100 with a user reach of 6.1 million.   Check out the '100 years of ads' series Our US colleagues are marking the 100th anniversary of the US 4As with a series of 10-best lists: The best use of celebrity, the biggest tearjerkers, the most memorable taglines, and more.   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre

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