Tuesday, 5 September 2017

Will the winner's curse afflict Star | Kent RO's message for Kashmir | Creative Critique | YouTube top 10 | ADK Fortune, Rediffusion, Starcom win new accounts

 
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Wednesday, 06 September, 2017
Blog: Will the winner's curse afflict Star?

Blog: Will the winner's curse afflict Star?

Sandeep Goyal

How the IPL game pans out from here for media and marketing.

 
Kent RO sends out a message of oneness to Kashmir, urges viewers to do the same

Kent RO sends out a message of oneness to Kashmir, urges viewers to do the same

Campaign India Team

Watch the film conceptualised by L&K Saatchi & Saatchi here

 
 Creative Critique: July 2017 (part five)

Creative Critique: July 2017 (part five)

Campaign India Team

Our expert panel of Rahul Mathew, DDB Mudra group, Dr A L Sharada from Population First and Prasad Sangameshwaran, Campaign India, analyse the Muscle Blaze film

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Unmetric Engagement Meter: Most viewed on YouTube (21-31 August)

Unmetric Engagement Meter: Most viewed on YouTube (21-31 August)

Campaign India Team

Videos from Dove, Flipkart, Hyundai and more...

 
BookMyShow appoints Starcom to handle media duties

BookMyShow appoints Starcom to handle media duties

Campaign India Team

Prior to this DDB MudraMax handled the account

 
ADK Fortune bags Ashok Leyland's creative duties

ADK Fortune bags Ashok Leyland's creative duties

Campaign India Team

Account won post a multi-agency pitch

 
Rediffusion Y&R to handle Hoichoi's creative mandate

Rediffusion Y&R to handle Hoichoi's creative mandate

Campaign India Team

Hoichoi is a OTT platform targetting Bengalis

 

Editor's Picks

AFAA Fastrack: Six Indians picked to travel to Kuala Lumpur for programme

AFAA Fastrack: Six Indians picked to travel to Kuala Lumpur for programme

Campaign India Team

The winners are Abhishek Vijaykumar, Gunvant Soni, Ipshita Chakravarty, Ketki Mehta, Priyanka Joshi and Shilpa Chaudhary

 
Agency Spotlight: MullenLowe Lintas Group

Agency Spotlight: MullenLowe Lintas Group

Campaign India Team

The group was in the news through the month as it won new accounts, parted ways with Idea, announced a leadership team (for PointNine Lintas) and released several films

 
Pick of the Week: The Mumbai local that forgot its next station

Pick of the Week: The Mumbai local that forgot its next station

Campaign India Team

The innovative campaign was conceptualised by McCann Health to draw attention to mental health

 
A PR forum that kept its head high during the Mumbai floods

A PR forum that kept its head high during the Mumbai floods

Prasad Sangameshwaran

In an industry where contacts and information are locked up in vaults, OneSource is a refreshing break from the ordinary

 
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