Video 'Private View' debuts | Twitter's live-streaming push

Plus: Marketing insights from UBS and Tiffany, Tencent's Mind conference, Michael McComb's new role

View in web browser   Wednesday, 13 September, 2017 Premium Watching Mojito Girl (and more) with industry experts Rick Boost, Jenny Chan 陳詠欣 Creatives react to creative on camera as Campaign's long-running 'Private View' feature debuts in a new video format.   Twitter goes all-in on live video Matthew Miller Platform advances its case for being an ad-driven video network with a raft of sports, news and entertainment partnerships, along with video-ad availability.   Premium Gender and the business of advertising Soon Chen Kang 江欣珍 A Mintel study looks into the gender views of consumers from Thailand, Indonesia and Australia to see how these relate to their perception of ads.     Putting a Nobel face on banking Faaez Samadi It's not easy for consumers to connect with a brand that deals in complex, intangible products. That's why UBS has turned to the economic equivalent of Olympic athletes, says group CMO Johan Jervoe.   Tencent promises higher integration for advertisers Soon Chen Kang 江欣珍 The China internet giant talked up its 'One Tencent' effort and continued content expansion at an event yesterday in Shanghai.   Michael McComb joins SAP Greater China Briefs: Read about the former Prudential marketer's new role, and all the week's appointments and business wins.   Editor's Picks Technology versus 'ideaology' Chow Kok Keong Hakuhodo Indonesia's ECD offers a sensible reminder to creatives in a world where technology can easily distract from what's really important.   Women to Watch 2017: Margi Lynn Learn about the achievements of Margi Lynn, head of social and content marketing with Uber and UberEATS, APAC in Singapore, and the other 39 members of the 2017 Women to Watch.   Tiffany's modern take on engagement around engagements Erica Kerner The jewellery brand's APAC VP of marketing and communications explains how celebrations are the key its Asian success.   3 common misconceptions about location-based marketing Babar Khan Javed TIP SHEET: We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales.   Accenture wants to be world's biggest 'experience agency of record' Gideon Spanier Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.   Events Media360 Indonesia Sep 14, 2017 Shangri-La Hotel, Jakarta   Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre

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