Uber sues Fetch | Nikon's distorted gender picture | Equifax's failures

Plus: Nespresso and the pitfalls of purpose, Mildenhall explains Airbnb's strategy, bike-sharing brands need a new path

View in web browser   Tuesday, 19 September, 2017 Uber sues Dentsu's Fetch Media for 'fake clicks' Olivia Parker The ride-sharing firm has filed a lawsuit against Fetch in the US, alleging online ad fraud and failure to pass back rebates.   Where are the women, Nikon? Soon Chen Kang 江欣珍 A tone-deaf campaign ignores half of the population, and an apology doesn't seem to be helping.   One of these two brands touting sustainability seems sincere Matthew Miller New Zealand's Ecostore hits the right green note, while Nespresso plays dumb about a tempest in a coffee capsule.     Premium Bike-sharing brands need better differentiation David Blecken The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.   Five simple questions for Equifax's CEO Charles Lankester Forget the "sorry". Were you prepared?   Wavemaker names Taiwan MD Movers: Read about Cindy Lin's new role, plus news on The Story Lab, OMG, Kingdom Digital, Sime Darby and more.   Agency of the Year: What judges look for in an entry Staff With two weeks remaining to enter the Agency of the Year Awards, hear from past judges on the keys to winning.   Editor's Picks Asia-Pacific YouTube Ads Leaderboard: August 2017 Staff Reporters KBank tops the latest monthly list, which also includes The Rock, a trio of phone makers (Samsung, Apple and Xiaomi) and three video-game ads ('Clash of Clans', 'Clash Royale' and 'Garena Blade & Soul').   How Airbnb built its brand by telling the world not to travel Jonathan Mildenhall Airbnb chief marketer Jonathan Mildenhall reveals how the company created its marketing platform and grew it into a global brand.   CMOs need not be data scientists, but hiring one helps Soon Chen Kang 江欣珍 A data-management specialist offers tips for CMOs.   Tasmania looks good enough to visit, maybe not to eat Ad Nut Tourism Tasmania film by Jim Jam and Goodoil Films is visually stunning, but not particularly appetising.   Women to Watch 2017: Lydia Lee Learn about the achievements of Lydia Lee, chief strategist with Weber Shandwick in China, and the other 39 members of the 2017 Women to Watch.   Events Tangrams Effectiveness Sep 27 - 29, 2017 Suntec Convention Centre   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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